Scott Mackenzie hosts the Industrial Talk podcast, celebrating industrial professionals and their innovations. In this episode, he discusses the importance of storytelling in the industry with Danny Gonzales, founder of Industrial Sage. Gonzales emphasizes the need for compelling narratives to change perceptions of manufacturing and inspire the next generation. He highlights various storytelling methods, including podcasts, documentaries, and internal communications. They also discuss the challenges of innovation, the impact of AI and automation, and the necessity of human interaction in the workplace. Gonzales encourages leaders to communicate effectively and involve frontline workers to foster a culture of innovation and improve retention.

Action Items

• [ ] @Scott MacKenzie - Review your internal communication strategies to ensure leadership is actively engaging employees and fostering a culture of innovation.
• [ ] @Scott MacKenzie - Implement a feedback loop to involve frontline workers in identifying areas for process improvements and technology implementations.
• [ ] Reach out to Danny Gonzales at Industrial Sage to discuss how to effectively tell the story of your manufacturing or industrial company.

Outline

Introduction to Industrial Talk Podcast

• Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
• Scott MacKenzie welcomes listeners to the podcast, highlighting its global reach and celebrating industrial professionals for their boldness and innovation.
• The podcast aims to help industrial professionals tell their stories in an engaging way, emphasizing the importance of storytelling in the industry.
• Scott encourages listeners to connect with him on the podcast platform to discuss their stories and experiences.

The Importance of Storytelling in Industry

• Scott MacKenzie stresses the need for industrial professionals to step out of their comfort zones and tell their stories boldly and radically.
• He believes that storytelling is crucial for inspiring the next generation of industrial leaders and motivating them to join the industry.
• Scott introduces Danny Gonzales, an industrial sage who creates compelling video productions to tell the story of the manufacturing industry.
• He expresses his admiration for industrial professionals and their work, urging them to appreciate and elevate their contributions.

Danny Gonzales' Background and Industrial Sage

• Danny Gonzales shares his background, starting a video production company called Optimum Productions and later founding Industrial Sage in 2017.
• He explains his passion for storytelling, which began during his time as a missionary in Mexico, and how he transitioned to creating videos for B2B and industrial purposes.
• Danny discusses the mission of Industrial Sage to change the perception of the manufacturing industry, highlighting its innovation and impact on daily life.
• He emphasizes the importance of great storytelling in showcasing the true nature of the manufacturing industry and its significance.

Storytelling Techniques and Content Creation

• Danny explains the various storytelling techniques used by Industrial Sage, including podcasts, news content, mini-documentary series, and bi-weekly shows.
• He shares examples of their content, such as the "Industries of the Future" series with Schneider Electric and the "American Makers" podcast.
• Danny highlights the importance of targeting different audiences,...