Linda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website.
Action Items
- [ ] Download the 5-step SEO checklist from the speaker's website SEOwithsenthil.com
- [ ] Implement the 5-step SEO process to rank for less competitive keywords and build authority
- [ ] Focus on creating high-quality, valuable content that meets the needs of the target audience
- [ ] Avoid going after highly competitive keywords right away and instead start with less competitive ones
- [ ] Understand the fundamentals of how Google works and what it values in order to improve SEO efforts
Outline
Introduction and Speaker Background
- Linda Fanaras introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
- Linda introduces Senthil Kumar, founder of SEO with Sentl, who will discuss his Five Step Jump Start SEO system.
- Senthil shares his key achievement of ranking for over 100 keywords on Google's first page and making over a million in revenue using SEO and word of mouth.
- Senthil confirms his success in his printing company and art studio without using any other marketing besides SEO and word of mouth.
Importance of Ranking on Top Google Pages
- Linda asks Senthil why ranking on the top Google pages is important.
- Senthil explains that targeted traffic from SEO has a stronger buying intent compared to social media traffic.
- He emphasizes that SEO is cost-effective and less time-consuming once initial rankings are established.
- Senthil highlights the long-term benefits of SEO, which can continue to bring results even after reducing efforts.
Strategies for Competitive Keywords
- Linda inquires about strategies for companies facing competition in highly competitive keywords.
- Senthil advises starting with less competitive keywords to build a foundation before targeting more competitive ones.
- He compares this approach to starting in local leagues before competing in international competitions.
- Senthil explains that less competitive keywords can provide baseline traffic and authority, which is crucial for future success.
Understanding SEO Fundamentals
- Linda asks Senthil what the first step is for businesses to rank on Google's first page.
- Senthil emphasizes the importance of understanding SEO fundamentals and thinking from Google's perspective.
- He explains that Google aims to show the most relevant and engaging content to attract more users and advertisers.
- Senthil advises businesses to focus on creating high-quality content that meets the needs of users and aligns with Google's standards.
Common SEO Mistakes and Keyword Research
- Linda asks Senthil about common mistakes businesses make in SEO.
- Senthil identifies keyword research as a critical step often overlooked by businesses.
- He explains the importance of understanding keyword demand, competition, and profitability.
- Senthil highlights the need to understand the intent behind keyword searches and create content that meets user needs.
Creating
