Madeleine offers a different perspective on change and provides three practical steps to future-proof your life and business amid a rapidly changing economic and technological landscape, particularly with the rise of AI.
Mindset: See Change as Opportunity
- Shift Your Perspective: Madeleine stresses that the very first step is adjusting your mindset to view change as an opportunity.
- Be Proactive, Not Passive: Training yourself to see opportunities during a landscape shift moves you from being passive and reactive to proactive and an early adopter.
- Solve Problems Efficiently: The people who make the most money are those who position themselves to solve people's biggest problems in an excellent and efficient way.
3 Steps to Future-Proof Yourself
Madeleine outlines three critical, practical steps to prepare for what's coming:
1. Create and Curate a Personal Brand
- Show Up Online: If you are not online, you are invisible. Start building your network and showing people what you do.
- Curate Your Bio: Make sure your social media bio clearly shares how you can serve people (e.g., "STR investor and business strategist, helping you start or optimize a seven-figure boutique short-term rental business").
- Content Pillars: Use content pillars (typically four) to create a relatable personal brand that showcases your service and expertise. Madeleine’s pillars include short-term rental tips and lifestyle content (like her farm and being a mom) to show she is "human."
- Monetize Your Influence: Start earning money by sharing products you love and use.
- Affiliates are a must-have: You should be compensated for the marketing you do for a brand. Madeleine recommends Shop My (https://shopmy.us/join/madeleineraifordholland), an affiliate company that is helping smaller creators (without the high follower minimums of platforms like LTK) and offers amazing affiliate percentages.
- Short-Term Rental Hosts: Make your property shoppable as an easy and essential multiple stream of revenue.
- Madeleine's Marketing Masterclass: Master more than a decade of marketing experience in less than five hours. This STR-specific course teaches advanced tactics for IG, email, affiliate/influencer marketing, and more. (https://www.madeleineraifordholland.com/STR-Marketing-Masterclass)
2. Start Learning AI
- AI Bootcamp: The proven playbook to streamline, systematize & scale your STR business using AI. (https://www.madeleineraifordholland.com/optimize-your-str-ai-bootcamp-1)
- Don't Be Left Behind: With the launch of OpenAI's Chat version five (and the anticipation that version seven will replace a large portion of the workforce), you must start learning AI.
- Learn to Prompt and Create Agents: Focus on learning how to prompt AI and how to create AI agents. This is where many business opportunities are for early adopters.
- Leverage for Efficiency: Businesses are already training AI to do up to 90% of their team's jobs, making the employee's remaining 10% "secret sauce" more efficient and valuable.
- Devour Content: Madeleine urges listeners (especially short-term rental hosts) to devour every piece of education and content you can about AI, viewing it as the "wave of the future."
3. Invest in Physical Assets and Experiences
- Focus on the Physical: The changing technological landscape will make in-person, physical experiences highly valuable.
- Relational Shift: People will begin to pay a lot of money for in-person
