Madeleine welcomes back her Director of Marketing, Abby Dickerson (who was previously on Episode 18 discussing AI), to talk about the crucial shift toward authentic marketing. They dive into why raw, unfiltered content is outperforming ultra-curated feeds and how to leverage AI to make your marketing sound more genuinely you.
Key Takeaways:
- The Power of Raw Content: Both Madeleine and Abby agree that the market has shifted away from pristine, ultra-curated feeds. Ads and affiliate products perform best when they are raw and unfiltered, such as a video of Madeleine simply sipping coffee on her back porch with no makeup. This relatability drives connection and conversion.
- Simple Scales, Complicated Fails: They discuss A-B testing for co-hosting outreach, finding that a plain-text, two-to-three-sentence email with a direct question and call-to-action is converting better than "beautiful tied with a bow" emails. Simple content feels less manufactured and less like bulk spam.
- TikTok's "Don't Try Too Hard" Rule: When discussing growing on platforms like TikTok, the key is to appear effortless. If you're "trying at all, you're trying too hard." Simple things like a great "hook" at the beginning (like the sound of a toilet flushing) or an unexpected element (like a massive plant) are often the secrets to going viral.
- Authenticity Over Perfection: Madeleine highlights an unexpected viral moment—a picture of the pitcher top on her 64-ounce mason jars in her fridge—proving that relatable, authentic moments resonate far more than perfectly staged content. The new mantra for marketing is "Better authentic than perfect."
- Leveraging AI for Authentic Ideas: Abby explains that she uses "trained bots" to capture Madeleine's unique voice, tone, and specific knowledge of her properties. This allows them to use AI for idea generation, like meme remixes and video concepts, that feel completely authentic and personal, not "manufactured."
- The "Crazy Enough" Content Rule: Madeleine shares her tip for identifying content: if it's "somewhat crazy enough to extend beyond the family group chat," it's generally interesting enough to create content around. Real-life absurdities, like a guest leaving 100 Jesus statues or a controversial toilet paper roll debate, make the best engaging content.
- The Fun Factor in Marketing: Ultimately, both Madeleine and Abby emphasize that you must "have fun" creating content. If you're not enjoying it, your audience can tell, and they won't engage. The goal is to connect, be engaging, and have fun doing it!
Resources:
AI Bootcamp:Learn how to leverage AI to create authentic content by training your own bots!- https://www.madeleineraifordholland.com/str-pricing-bootcamp
Episode 18 - Abby Dickerson | Unlock Your Creative Genius with AI Collaborators - https://player.captivate.fm/episode/0a2338c8-35a7-406c-b12e-20075ef91029/
🔗 Work With Madeleine's Team - https://strsuccess.typeform.com/podcast
💼 Connect with Madeleine on LinkedIn – http://linkedin.com/in/madeleine-raiford-holland/
🎙️ Join Madeleine's Podcast Insider: https://www.madeleineraifordholland.com/podcast-insider
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