In this episode, Rich interviews Phil Rotondo, the #6 in the USA & #2 coldwell banker agent worldwide, for individual transactions, averaging nearly 1 transaction nearly every day of the year. Phil shares how finding the deals no one else wanted to do led him to his niche market in Florida and how he built his success off of $0.55 postcards. This conversation looks at the realities of a market downturn and what you can do now to weather the storm, according to Phil, who went from $200k to $20k/year when the US market crashed. Phil speaks candidly about his journey and doesn’t hesitate to share his methods - don’t miss it!
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Show Notes
[02:47] About Phil
[06:10] An in-depth look into how Phil built his niche business with postcards
[10:14] How Phil overcame being part of the 90% that fails in real estate
[12:32] Finding opportunity in any industry
[13:43] Talking numbers for making 10x the return on ad spend
[14:43] 2 postcard tips that always increase return on investment
[18:26] Why all you need when starting is 1 listing
[22:00] Phil talks about the realities of a downturn & losing 90% of your income
[26:52] Preparing for drop in the market
[27:43] Why Phil says real estate isn’t what you know, it’s who
Contact Phil
Email: phil@321property.com
Phone: 321-689-5893
Website: www.321property.com
About Phil
After a successful banking career and a move to a new state, Phil Rotondo entered into real estate in the competitive Florida market. Trial and error and honing in on a specific niche has allowed Phil to perfect his craft, earning him the coveted #6 spot in the USA for individual transactions & #2 Coldwell Banker agent worldwide for individual transactions.
