In this episode of The Purposeful Strategist, we dive into the success story of Unity Trust Bank, a Birmingham-based financial institution committed to purpose-driven banking. CEO Colin Fyfe shares how the bank has aligned its mission with the UN’s Sustainable Development Goals and surpassed £1 billion in lending for the first time in its 40-year history. Discover how Unity Trust's clear purpose fosters alignment among stakeholders—shareholders, board members, executives, and staff—and enables the bank to support businesses addressing social, economic, and environmental challenges. Colin discusses the balance of measuring social impact alongside financial performance, the challenges of leading a purpose-driven organisation, and how growth plays a pivotal role in enhancing that impact.
