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In this episode of The Purposeful Strategist, Belden Menkus interviews Graham North, CEO of Anstey Horn & Co, the UK's leading specialist surveying practice. Founded in 1795 in London, the privately held company now employs about 120 people and operates across the UK. The firm is particularly well known for its expertise in Rights of Light, Party Wall and Fire Consultancy. The discussion covers the firm's evolution, purpose, and strategic objectives. Graham shares insights on the importance of team engagement, client focus, and navigating competition in the consultancy space. He emphasizes the value of understanding the business from the perspective of both employees and clients, and the need for leaders to be visible and engaged with their teams.