In this episode, Tara Bryan welcomes Jenny Hansen Lane, a self-publishing expert who has transformed her business and personal brand by leveraging Amazon's KDP platform. Together, they explore how self-publishing can be a powerful tool for establishing authority, creating new revenue streams, and accelerating business growth. Jenny shares her journey from digital marketer to self-published author, highlighting the immense potential of print-on-demand for coaches, content creators, and business owners looking to expand their reach. Whether you're just starting out or are ready to scale, Jenny’s insights and strategies can help you tap into Amazon's huge built-in-buyers platform and supercharge your impact.
Key Topics Discussed:
Why Self-Publishing?
- Jenny's journey to self-publishing and how it helped her transition from course creator to self-publishing authority.
- The potential of Amazon's platform as a revenue and credibility booster.
Starting with Simple Steps:
- Jenny’s advice on how to get started, even if you’re not ready to write a full book.
- How journals, planners, and other "bookish" products can serve as entry points.
The A-to-B Approach in Self-Publishing:
- Jenny’s strategy to simplify content for targeted outcomes and cater to specific customer needs.
- Using Amazon's search data to identify profitable topics and validate demand.
Leveraging Amazon for Lead Generation and Authority:
- The advantages of using Amazon’s platform to establish authority and draw in potential clients.
- How Jenny has used self-publishing to gain visibility, even generating leads for her coaching business.
- Upcoming Masterclass: Self-Publishing Authority & Income Accelerator
- Join Tara and Jenny for a deep dive into self-publishing strategies that accelerate authority and income.
- Learn how to uncover profitable niches, publish effectively, and harness Amazon’s market power to grow your business.
Action Steps:
- Set up your Amazon KDP account to start exploring self-publishing opportunities.
- Begin with a simple product, like a journal or planner, to get familiar with the platform.
- Research customer needs on Amazon to find high-demand topics in your niche.
Resources Mentioned:
