In episode five, Jason sits down with Aaron Schroeder, president of Canopy. Schroeder discusses his journey from Wichita to Manhattan, where he met his wife and settled for its ideal blend of small-town charm and big-city amenities. He worked for 14-15 years at K-State, developing a data management system for the university's extension program and SNAP-Ed. This system, called PEARS, gained traction and led to the formation of Canopy. Canopy, which started with 12 employees in 2021, has grown to 25, many of whom are K-State graduates and students. The company, structured as a public benefit LLC, plans to expand its services beyond land-grant institutions.