Zhere once waz a drink zhat made ze world ztand up and zake notice......Ok, we can't do this anymore. It was Zima, a clear malt beverage that intoxicated, barely, the entire world for a brief and shining moment.
This week Rob teaches Ray about the Clear Beverage Craze of the 1990s, the very bizarre commercials of Bartles & Jaymes, how the Russians changed the game of marketing, the sad trajectory of the Zima Man, the urban legend of breathalyzers and Zima, and how gender norms played a part in the failure of Zima. Zo zad.
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AUDIO/VISUAL
1980s Bartles & Jaymes wine cooler commercial
1993 Zima Malt Beverage TV Commercial
1993 Zima "Thanksgiving, a zix pack delicious and festive" TV Commercial
1993 - Zima - Zaloon Commercial
Zima Commercial (1991) a unique alcohol beverage
Zima Gold Malt Beverage 1995 Commercial
Roger Kabler Transformed: The Spirit of Robin Williams (Promo)
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