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Description

Zhere once waz a drink zhat made ze world ztand up and zake notice......Ok, we can't do this anymore. It was Zima, a clear malt beverage that intoxicated, barely, the entire world for a brief and shining moment.

This week Rob teaches Ray about the Clear Beverage Craze of the 1990s, the very bizarre commercials of Bartles & Jaymes, how the Russians changed the game of marketing, the sad trajectory of the Zima Man, the urban legend of breathalyzers and Zima, and how gender norms played a part in the failure of Zima. Zo zad.

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TEAM:

Ray Hebel

Robert W Schneider

Mark Schroeder

Billy Recce

Daniel Schwartzberg

Gabe Crawford

Natalie DeSavia

AUDIO/VISUAL

 1980s Bartles & Jaymes wine cooler commercial

Miller Clear

1993 Zima Malt Beverage TV Commercial

1993 Zima "Thanksgiving, a zix pack delicious and festive" TV Commercial

1993 - Zima - Zaloon Commercial

Zima Commercial (1991) a unique alcohol beverage

Zima Gold Malt Beverage 1995 Commercial

Zima commercial for hot days

Roger Kabler Transformed: The Spirit of Robin Williams (Promo)

WEBSITES

Slate 

Mashed

Eater

Mental Floss

9 News

The Japan Times