Do you smell that? We’re not saying its you! It’s Smell-O-Vision! That’s right, Smell-O-Vision! When you were looking for a movie with a gimmick, and 3-D has ran it’s course, then Smell-O-Vision just may be for you!
Invented by Hans Laube in 1939 and brought to a wider audience by Mike Todd Jr. in 1960, Smell-O-Vision certainly left a smell with audiences and critics alike. It’s not like Mike Todd Jr. was a nobody… his father helped create the Cinerama Dome, he produced films like “Michael Todd’s Around The World In 80 Days.”, AND married Elizabeth Taylor!
This week Ray teaches Rob how scents have been shown with film for over 115 years, about the film “Scent of Mystery”, whether audiences were excited about getting to smell the scent of bread during a movie, and how director Jack Cardiff had a nose for film.
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The New York Times - October 1959
