Today, we have the pleasure of speaking with Adam Gingery, founder of the Philadelphia Piano Institute and partner at a Philadelphia-based marketing agency. With a diverse background in collaborative piano and extensive experience in search marketing, Adam brings a wealth of knowledge on optimizing studio websites for music studios and private teachers. In this episode, he shares invaluable insights into building and optimizing a high-quality studio website, effective SEO strategies, the importance of a well-managed Google Business Profile, and effective marketing tips to attract more students. Tune in to learn how to enhance your online presence and attract more students to your music studio.
Adam Gingery is the founder of the Philadelphia Piano Institute and a partner at a Philadelphia-based agency. His piano playing is mostly collaborative in nature and he has worked with countless singers, string players, brass musicians, and woodwind players on their repertoire. He also helps about 50 other clients with search marketing in his private practice at Adam Gingery Consulting. Music schools and private teachers can learn more about his services at Musicstudiomarketing.com.
Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.
