In this second part of our interview with Akila McConnell of Unexpected Atlanta, Mitch Bach speaks with her on a wide range of topics, including:
- how virtual tours became 75% of her business, even after the pandemic
- how she's grown her experience box business to shipping 20,000+ units a year
- working with corporate clients
- doing a complete rebranding of a successful business
- finding your "zone of genius"
- understanding your business's end game, and crafting a business plan
- having difficult conversations with yourself and your team
- pricing and profit margins
- her top tip for conducting market research
...and much more!
**Tourpreneur+ members also get an extra 40 minutes of our interview, in which she covers how she trains and maintains her guide staff, and her top software pics for running a business!
More at tourpreneur.com/plus
