able forum. Get new ideas, perspectives, trends, insights, best-practices and expertise from aftermarket professionals.Academy Panel (Alphabetical Order):
Jody DeVere works with automotive retail locations to become Certified Female Friendly®, learning how to create a culture and experience that attracts and retains loyal women customers. The AskPatty.com Certified Female Friendly® program includes marketing and advertising programs that resonate with women.
She is a social media ‘marketing to women expert’, automotive journalist, car care & safety spokesperson who has worked with many major automotive brands. The AskPatty.com Automotive Advice for Women website and blog and article content has been featured by the New York Times, Forbes, Wall Street Journal, CNN, Oprah’s O Magazine and Women’s Day.
Her message: “Women are just as passionate about the cars they drive as the guys are. Creating an experience that “WOW’s” women will increase market share, drive ROI and differentiate automotive retailers.” Jody is a podcast alumni in episode 081 and our 1st Town Hall LIVE on Customer Loyalty
Leigh Anne Best has been the Marketing Director and Customer Experience expert at Mighty Auto Pro for the past 11 years. She is also the Co-Founder of Brakes for Breasts and serves on the Advisory Board of Ratchet & Wrench Magazine and the AAA Approved Auto Repair Advisory Board.
Her first Ladies event was Women, Wheels & Wine back in 2008 and her most recent event, Women, Wheels & Waffles had an attendance of 109 women. Leigh Anne has also been assisting the Women’s Board of the Car Care Council with developing a kit for shop owners to host their own events with several...
