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Academy Panel:

Carrie-Lynn Rodenberg, is owner of Turnkey Marketing that exists to help shops effectively communicate to your community, customers, and potential customers the good work you do. Your repair shop can be known as the trusted, “go-to” shop in your area. Their work provides cutting edge marketing that actually works and increases car count. You can hear Carrie-Lynn in episode 214

Greg Buckley is the CEO of the 50 + year young Buckley Personalized Auto Care in Wilmington, DE. He’s a member of ASA, an ATI Coach, a member of the Delaware Automotive Service Professionals, past member of the NAPA advisory board council, is vice-president of NAPA business development group, and is involved as an advisory board member of Kukui, along with AutoVitals. Hear Greg’s previous episodes HERE. (We covered Social Media in 54 & 155)

Ron Haugen owns Westside Auto Pros in Des Moines, Iowa. Ron is an ASE Master Technician, has his AAM certification and is an AMI Certified instructor. Ron is Co-Chair of Vision, Hi-Tech Training and Expo,  President of the Des Moines ASA chapter. You can hear Ron is episode 107, 204 and on Academy 003, 004, 014.

Talking Points:

• Facebook is becoming more search.
• You need to be active in social media and have a strategy.
• Look at Facebook like King/Queen at Homecoming (Ron Haugen)
  • Facebook is just like that. The most popular in the school is what creams to the top.
  
  
• You do not want canned content.
• “Back in the day the full service gas islands were the social media of the day.” Greg Buckley
• Greg Buckley practices the five “E’s”: Educate, Engage, Entertain, Entice...