David Justice has been an auto care professional for over 30 years. He grew up in the family business working for his father. At, a young age David purchased his father’s business and went on his own. Over the years David had multiple Shell Gas stations. Find David’s other episodes HERE.
Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals. Previous episodes featuring or mentioning Cecil, click HERE.
Maylan Newton from ESI – Educational Seminars is a business coach, trainer and industry speaker. Maylan is no stranger to the podcast having paid it forward on two episodes … 108 and 140. He is a much sought our speaker at industry events in the US and Maylan will speak at this year’s Automechanika among others. Find Maylan’s other episodes HERE.
Key Talking Points:
Labor rates will make the biggest impact on the shop
This can be the hardest to understand and manage
Understand the KPIs behind productivity
You’ve got to understand your labor costs
Like effective labor rate
Shop owner has to overcome the emotional part of the money to raise the hourly rate
Customers are not affected by this
Only the shop down the street who is trying to stay under you by $10
Attorney’s charge $700 an hour. We do things as difficult as they do
Become a businessman and stop making emotional decisions
We need to get paid for what we know
If you had a slow week it is not because you have a high labor rate. It usually has nothing to do with what you charge.
Too many shop owners manage their cash from a general fund
A high percent of Profit and Loss statements are incorrect
Managing the business through the numbers are foreign to many shop owners
It is dramatic to see what real earnings can do for a shop
Implementation is the key. Accountability drives change and success
Money is not made by fixing cars. It is made by the pencil.
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