Description

Show Summary: “The goal is to be like a magnet. Whenever your target audience needs a solution to their problem, they come to you. You are their top choice.”

In this episode, I talk about the three simple steps that will help generate leads for you and exponentially grow your show. 

To make these steps effective, you must first have three things: target audience (T), clear message (C), and clear offer (C). TCC is about helping you craft your message and your goals for your audience. Once you’ve defined your audience, you can prepare and tailor your message to their wants and needs. When your message is clear, you can position yourself to make an offer to them based on their pain points. 

With TCC in place, setting up the three simple steps becomes faster. First, break down your target market’s pain points and talk about them on your show, focusing on the solution. Next, connect on social media with the people who have the problems that you want to solve. And finally, create a no-brainer lead magnet that would instantly make your audience say yes to you and eventually lead them to the next nurturing process. 

Listen to the rest of the episode as I discuss the importance of having every step in place. Don’t forget to share this episode with your family and friends who need to hear tips and strategies about podcast growth and generating leads from podcasting. 

Exceptional Highlights:

• Maximize your time by finding your target audience on social media. Research and find out the platforms they use and where they hang out.
• With whatever you do, aim to give value first. Address a problem that your audience wants to solve, so it’s easier to turn your listeners from cold to warm lead.
• Varying groups of people have different behavior. For whatever behavior you define for your target audience, you reflect it on your content so that your audience relates to you.

Show Highlights:

How do I define my target audience?

03:20

• To define your target audience, you need to know their demographics, psychographics, needs, wants, language spoken, and age. There are also cultural differences, which is why you need to study the location of your audience as well. 

Why is it essential to break down my target market and their pain points?

05:52

• When you break down the pain points, this is where your listeners have their “aha” moments. They feel that you are genuinely listening to them and doing your research. 

• You simply do not assume what’s best for your audience. Instead, you base your solutions on facts and what comes out of their hearts and minds.

Why is there a need to connect with my target audience on social media?

07:52

• Connecting on social media with the right people allows them to gravitate towards you and resonate with your content. You warm up their minds, let them know that you exist and that you’re the solution to their problems. You will not feel the same results if you’re connected with the wrong people. 

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