Description

Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.

Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams.

We Discuss:

• The importance of having a full video strategy for pre, during, and post trade show
• How to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show.
• What is a video strategy and what makes it different from your overall marketing strategy?
• Why is it important for someone to have this mapped out prior to a trade show?
• What types of content can be generated at the trade show and how does that play into your your video strategy?
• Can this content be created DIY or should they hire a professional?

Bill's Top Tips:

• You want to make sure you are creating content for your ideal buyer/viewer.
• You want to make sure you take stock of what videos you need to created and focus on 1-2 videos. You can work on producing more at the next trade show.
• Look at your attendees and get a game plan for video creation. Try to book time prior to the event if possible.
• You don't always have to hire a professional. If you purchase a couple small things you can create some great content at your booth by your self.
• DIY the content with a short shelf life and hire a pro for content that has a longer shelf life.
• Make sure to maxamize your time when creating content.

Bill's Key Takeaways:

• Stop missing opportunities to create content at trade shows.
• - Have a plan prior to attending and make sure you are still applying marketing principals.

Get in touch with Bill Baraona and Flex Media:

• flexmediacle.com
• bill@flexmediacle.com
• Phone: 216-402-8579
• All social media @flexmediacle

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Mentioned in this episode:

Powerful Data Analytics with BearIQ from Bear Analytics

I want to take a second to cover one of the hottest topics in the events industry right now:
Data Analytics
If you are a show organizer, you’re probably trying to gain a leg up on how to return to
revenue.
One company leading the charge for growing events is Bear Analytics.
With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event
performance – showing you exactly where to focus your marketing, sales, and education
team’s energy. The best part is – it’s powered by the data you’re already collecting.
It means you...