Ep. 023: LinkedIn Mastery for Businesses and Trade Shows! With Heather Taylor
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SPECIAL PROMO OFFER!!
LinkedIn Profile Optimization & Overhaul
Mention Trade Show University and receive $20 off!!
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Heather is the Boss Lady and Social Media Chick with GlitterGirl Media. She works with business professionals and entrepreneurs to help them stand out in the vast social media crowd, understand the importance of keywords and creative content when posting and to use LinkedIn as an unparalleled lead generation and sales tool.
Q: What is your experience relating to trade shows? I help business professionals use LinkedIn to keep track of their trade show contacts, create a proven, repeatable process for generating leads and convert connections to real life living, breathing clients.
So important to use LinkedIn to keep in touch with leads, customers and contacts. LinkedIn will help get the most bang for your buck at shows and events.
Very few people use LinkedIn the way it should be! It’s more than just a place to have your resume. Not enough to just “be” on LinkedIn, but use it as a valuable tool.
Q: How exactly should we use LinkedIn at shows?
Most get a lead or make a contact at a show, we connect with them on LinkedIn, and that’s the end of it. We need to use LinkedIn to stay in touch, see what their interests are, and how we can best serve them.
So the value of LinkedIn lasts long after the show. It’s a living, breathing tool but only has life if you continue to feed it!
Most people only use LinkedIn on average of 17 minutes a month. If you give it the time and spend an hour a week, you will be far ahead of the average, and build relationships with meaning.
It costs nothing to be on LinkedIn. They offer their paid upgrade service, but do not recommend doing it! So keep it free!
Use LinkedIn to promote your personal and professional brand.
Reach out to congratulate.
Give recommendations and secure endorsements.
Use for Social Selling – in the right way! Don’t be pushy.
Q: How important is your LinkedIn profile? It is so incredibly important. It’s what you LEAD with. It is your “face” and the first thing people see. It should be worded from a “reader’s” perspective, and geared exactly to your ideal client.
Have it read like a story. Every line should tell the value you bring.
Don’t have it tell your qualifications or just...
