Exploring the world of coach travel and the luxury offering. We speak with VP Marketing and PR, Florencia Cirigliano of Red Coach about how to identify a new opportunity in the travel sector and the technology adapting the experience.
Argentina's coach sector inspired Florencia to apply the model to the USA, going one step further she established a high-end, affordable express motorcoach service in 2010. She talks us through how the transport sector is diversifying and the benefits of entering the market with a defined and unique proposition. Florencia explains the importance of knowing your audience and making the entire experience seamless.
We cover
- Rising costs and inflation,
- The makeup of the US coach market,
- Challenges with an outdated sector tech stack,
- Integrating technology and making it more friendly for the customers,
- Evolving the booking engine
...and why they look to the airline industry for inspiration.
About RedCoach
Founded in 2010, RedCoach is a high-end, affordable express motorcoach that has been servicing Florida for more than a decade. Today, RedCoach is one of the most trusted luxury transportation offerings for business and leisure travelers alike, with daily routes throughout Florida and Texas. Equipped with the latest technology, RedCoach provides travelers with a truly unique motorcoach experience with its fleet of luxury vehicles that offer the utmost safety for its passengers. Fitted with 26, 38 and 56 seats, RedCoach offers spacious seating that reclines up to 140 degrees. Since its inception, RedCoach has transported more than a million passengers, and it continues to add new routes to fulfill its mission of providing an affordable, luxurious and safe travel experience for its customers. RedCoach is committed to offering travelers a level of quality and service that is the new standard in the industry.
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