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Listen as Philip Hegge, Adfenix U.S. Director, and Eric Stegemann talk about programmatic ads, marketing, and how the business of real estate differs with agents around the world.
TRANSCRIPTION
Eric Stegemann (00:03):
Hi, everybody. Welcome to Brokerage insider the podcast where we interviewed the leaders in real estate, brokerage and technology. I'm the host, Eric Stagenmaan. And I'm the CEO here at TRIBUS. We are the sponsors of this podcast. And today I have the pleasure of having Philip Hegge, the North American director for Adfenix with us. And today we're going to talk a little bit more, both about Adfenix and about real estate, not only in the United States, but around the world because Philip's company is actually based in Sweden. So Philip, thanks for joining us today. Thank you very much, Eric. It's like to be here. So first of all, tell me a little bit about Adfenix. What is Adfenix to yeah, no, of course?
Philip Hegge So at its core, what we're trying to do is that is to bring really world class sort of cutting edge marketing automation into the real estate industry. Something that we believe is currently missing for, for a series of reasons. One is because it's really hard and we can probably talk more about what sort of, what we think marketing automation is, is later. But we do that by focusing on working with a very sort of custom platform to the, with the largest most, I know it's a real estate broker just in the world. Like you mentioned, we're originally based out of Sweden. We are operating across 13 different countries and also have offices in London, in the UK Melbourne Australia.
Eric Stegemann
Wow. Yeah. So you have a very international vision of what's going on in that, in the industry. Let's dig into that a little bit. How is, how are things different that a listener at a brokerage staff person, an agent, a brokerage owner, that's listening to this podcast here in the United States.
Eric Stegemann (02:02):
How things are different that you see in other countries as far as brokerage is concerned versus the United States or even Canada?
Philip Hegge
Yeah, no, that's a, that's a great question. And obviously something that we probably can talk about for four hours but to, to keep it to keep it short, I mean I've been primarily focusing on sort of the Scandinavian markets early on in the lifetime of the Adfenix then, and also in Australia. And I think that's sort of the key, the key difference sort of most, most sort of clearest difference between the us and the rest of the world is the fact that there is in most countries there was only the seller's agents, right? Only the seller actually has by agent representation and that's cause for a lot of different sort of the things that makes it different than I know this, this podcast is also a lot about sort of the, that, that dynamic for the Brokerage.
Philip Hegge (
