Most entrepreneurs skip straight to branding and marketing, but that’s not where real business growth starts. In this episode, we talk about the math behind launching or growing a business. David shares his exact process for reverse engineering pricing, setting capacity benchmarks, and identifying the three most critical KPIs for any service-based business. We break down unit cost, profit modeling, and how to build a cushion into your business before you scale. Get ready to run the numbers, protect your profit, and scale sustainably.
Highlights
00:00 Why is reverse engineering revenue the first move for you?
06:00 The smartest thing you can do with your revenue before paying yourself.
10:15 Why 70–80% capacity is the best indicator for growth.
15:00 Three numbers you MUST know before you launch.
18:00 The 3 KPIs every service-based business must track.
20:45 The conversation most business owners avoid.
24:00 David’s early saving hack that still applies to any business today.
Resources
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David IG: @davidjriccitx
Madeline IG: @themadelinericci
