Offering something for free can feel risky, but if done right, it’s one of the smartest ways to attract the right customers and build long-term trust. In this episode, we talk about how to use free offers strategically without falling into a scarcity mindset. We break down when free trials actually convert, why empathy is your best sales tool, and how to build offers that serve different types of leads. Get ready to reframe “free” as a growth investment, not a loss.
Highlights
00:00 Are free offers a smart strategy or a rookie mistake?
03:00 Why some service providers refuse to offer free trials.
07:45 What most business owners misunderstand about free offers and profit.
10:30 The #1 timeframe that predicts whether a free trial will convert.
15:45 How to write a sales page that filters out the wrong leads.
19:30 When it is (and isn’t) a good time to offer something for free.
Resources
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