You’re putting in the work. You’ve got the value. So why aren’t more people saying yes? In this episode, we break down one of the most powerful and often misused tools in your business. This 3-tier pricing strategy helps billion-dollar brands boost conversions, lead customers to the 'just right' offer, and grow ROI, without high-pressure sales. We share how to structure your packages, what anchoring language you need, and the psychological triggers that help your clients feel confident saying yes. Get ready to lead your clients into the offer that’s best for them!
Highlights
00:00 What is the Goldilocks Effect?
03:00 How to price and name your 3 offers with intention.
05:15 The subtle pricing tweaks that impact buyer psychology.
07:00 How to use anchoring language to influence decision-making.
11:00 Why “just right” sells better than “best”.
16:15 The 3 things every offer must deliver.
Resources
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