Story coach and author Lisa Cron (Wired for Story, Story Genius, Story or Die) joins us to unpack the neuroscience behind powerful storytelling—and to challenge some of the most common (and misleading) advice writers are given. In this episode, Lisa shares how our brains are literally wired for story, the three key brain chemicals that great narratives activate, and why most people misunderstand what makes a character “likable.” Spoiler: it’s not about being nice. It’s about vulnerability and relatability.
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