In this episode of Thursday Thoughts Monique gets real with listeners by delivering the news that so many innovators and entrepreneurs don't want to hear…“Don’t build it, they won't come.” The pre-occupation of countless founders is the insistence on rushing their product or service to market before they truly understand the product, potential market, or customer.
This is why it's vital that the foundation of customer discovery be laid before beginning to build any aspect of your new business. So many zealous founders sink thousands of dollars into building before these essential foundations are reinforced first causing so much unnecessary heartache and setbacks. So much of this heartache can be avoided by taking your first steps towards truly understanding customer discovery before you build!
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