You can’t call it a business if no one’s buying.
In this episode of Unsexy Entrepreneur, Charles Harris and Dr. Seth Jenson get real about one of the most important (and most avoided) moments in your entrepreneurial journey: getting your first customer.
If you’re stuck in “planning mode,” endlessly building, tweaking, and perfecting your product—but haven’t made your first sale—this episode is the kick in the pants you need.
🎯 You’ll Learn:
- Why getting your first customer is the true moment you become an entrepreneur
- The difference between wantrepreneurs and real founders (and how to cross the line)
- How to find your first 5 clients using your existing social capital
- Why building a product before selling is a recipe for wasted time
- When to use Facebook Marketplace, Meta ads, or just walk into businesses
- The power of hand-to-hand combat (aka: doing what doesn’t scale)
- How to ask better questions and get real customer feedback
- When to discount your early customers—and when it’ll cost you in the long run
- Why your first customers should be obsessed with you
- Organic growth strategies better than throwing money at ads
- How to piggyback off influencers and niche groups—for free
Whether you’re starting a cleaning business or building SaaS, this episode is packed with practical, real-world advice to get your first sale and build momentum—without hype, jargon, or startup theater.
Got questions for Charles and Seth? Submit them HERE.
