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Business owners, do you ever feel like you’re expected to be two different people?

On the one hand, you are expected to be a genius in your craft. Whether you manufacture widgets or brew craft beer, you’d better be fully capable of jumping in and getting your hands dirty. On the other hand, you must maintain a high-level view of your company; always poised to act on opportunities as they arise, while maintaining fluency in sales, marketing, and public relations.

Believe it or not, striking that balance is possible, and in this episode of unsuitable we talk to somebody who does it every day. Mark Hoops, a principal in Rea’s Lima office, is a skilled business developer with nearly 40 years of experience in the accounting industry. He shares how any business owner can develop relationships and leverage opportunities that will help them maintain balance.

It’s a Plane... It’s a Bird… It’s Super Biz Dev!

We aren’t building businesses the same way we did even 20 years ago. It’s less about discrete networking events, like a golf game, and more about developing long-term relationships with the right people.

If you are a business owner, you will also want to learn:

• Why it’s important to develop internal and external relationships, which means every (successful) business owner has to become a “people person.”
• How to identify the right growth & marketing opportunities,
• Why it’s critical to have a strategy for nurturing relationships over a long period of time, and how that will help you turn a lead into a sale.

If you liked this episode of unsuitable on Rea Radio, let us know by hitting the like button or by sharing it with your followers on social media. You can also use #ReaRadio to join the conversation on Facebook and Twitter, and you can watch the podcast in action on the Rea & Associates YouTube channel. We’ve also included access to additional resources on our website at