In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Jim Longo, a value leader in the healthcare sector.
They discuss Jim's transition from product marketing to value leadership, the establishment of a value practice at Omnicell, and the challenges faced in developing and implementing value projection tools.
The conversation also covers the evaluation and adoption of value automation solutions, providing insights and advice for others looking to enhance their value management processes.
Takeaways
- Establishing a value practice involves integrating value marketing and customer outcomes.
- Value projection tools were developed to streamline the sales process.
- Challenges with spreadsheets include data security and version control.
- Value automation solutions were evaluated to improve collaboration with customers.
- Adoption of new tools requires training and user guides for effective use.
- Rigorous testing plans are essential before deploying new tools.
- Clean underlying models are crucial for successful development.
- Self-service tools may not be as intuitive as expected.
- Understanding the effort required for implementation is key.
