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In this episode of the Vacation Rental Revolution podcast, host Shawn Moore interviews Nicole Tanner, the founder of Swig, a popular drink company known for its unique offerings and customer-centric approach. Nicole shares her journey from a busy mom seeking a better drink experience to creating a thriving business that empowers women and gives back to the community. The conversation covers the importance of embracing opportunities, building a strong team culture, and the challenges of scaling a business while maintaining quality and customer satisfaction. Nicole also discusses her personal health challenges and how they shaped her purpose and commitment to helping others.
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Chapters
00:00:00 Embracing Opportunities Over Failures
00:01:24 The Birth of Swig: A Unique Drink Experience
00:05:38 Creating a Customer-Centric Culture
00:10:18 The Importance of Launch Strategies
00:12:45 Building a Community and Giving Back
00:18:09 Overcoming Health Challenges and Finding Purpose
00:25:45 Scaling Swig: Partnerships and Growth
00:30:28 The Future of Swig: Vision and Expansion
00:38:57 Final Thoughts: Taking the First Step
