We explore what makes a great website and how to avoid entering the website hall of shame. In particular, we discuss the importance of usability, findability, and meeting user needs.
Websites fail when they priorities internal messaging over user needs.
Users’ top priorities are finding products, reliable delivery, and customer support not brand stories.
Trying to meet all possible goals for all users leads to bloated, unusable websites.
A successful site requires a clear purpose and focus on the key goals of priority users.
“Websites shouldn’t be a push source for organisational messaging they must be user-first.”
“Your opinion isn’t important; focus on what customers actually want to know.”
“Do you have the product I need? Will it arrive quickly and in good condition?”
“You cannot meet all the goals of all users on one website.”
