My guest today is Liz Morrison (https://twitter.com/thelizmorrison ), co-founder of Your Web3 Besties (https://twitter.com/YourWeb3Besties ) media brand. Liz has built amazing expertise in marketing and partnerships over 7+ years. She provides an amazing platform for women and everyone in Web3 on her weekly spaces with Becky Wowo called Girls Night in Web3. We get a masterclass in navigating the various parts of Twitter, how to build the best partnerships and a reminder on why Web3 is so powerful for building lifetime connections.
We discuss:
Twitter’s Subcultures
- Marketing Twitter
- FinTwit/MoneyTwit
- Web3 Twitter
Web3 vs. Web2 Marketing
- Things that have NOT changed - you must understand your customer completely
- Things that HAVE changed - community is in direct communication, you must listen
Ingredients for an Amazing Partnership
- Be strategic about how you spend your time, tiering your partners
- Empathize with your partner
- Be intentional about a go-to-market strategy
- Partnerships are forever, not transactional
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