Description

Christina Brugger joins me for the first of two podcasts!

Here we discuss the importance of data verses meaning and the impact on customer insight!

And here are some tips for further reading

• Rob Fitzpatrick - The Mom Test
• Joe Heapy, Oliver King & James Samperi – Customer-Driven Transformation
• Giff Constable – Talking to humans

And here's a link to Christina's website where you can sign up for the newsletter and blog: www.insightsprint.io