John shares some tips on how to prepare for a wedding show, open house, or expo in a way that will maximize your benefits and leads.
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When preparing for a wedding show, open house, expo or any other time you’ll be showcasing your services, you need to create a landing page for those in attendance to access.
That landing page should have a portfolio that highlights what your ideal client values. If you are at a certain venue for an open house, add more photos taken at that venue.
Have a photo of your face smiling at the camera. That will help when couples are going through dozens of websites and then they’ll better remember you and how you made them feel.
Include your pricing on the landing page. It could be as small as a “starting at” price, but having something will either qualify them, or send them on their way.
And lastly, have some sort of an incentive for them to take action with you right away. This could be a certain amount off, free prints/products, extra hours, but the most important part is that you choose something that your ideal client will hold value in.
Use a QR code on a handout or business card for them to easily access your website without having to type a lot into their browser.
Reach out to other vendors who you know will also be participating in the show. Offer them prints of images you’ve taken on their services/products. Or offer them photos to be taken on them.
And most importantly, follow up with your leads! Email them, text them, send them a video message. Let them know that you took notice that they stopped by.
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