Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential.
WESA Retail Roundup August 4, 2025:
Chapters:
05:51 - The Evolution of Merchandising
06:42 - The Evolution of Retail Spaces
17:32 - The Importance of Visual Merchandising
21:41 - Understanding Effective Window Displays
23:17 - The Role of Scent in Retail Marketing
29:23 - Introduction to Retail Insights
