Shiny object syndrome. It’s a thing. A thing you can avoid. How to stay on task with your plan, including resources and budgeting.
Shiny object syndrome (SOS). It’s a thing. A thing you can avoid. You know all those apps and tools you bought on Black Friday? Do you know how you’re going to use them? How to stay on task with your plan, including resources and budgeting.
It's 2 AM. You're tired. And all you want is a solution. That's when Shiny Object Syndrome rears its ugly head. Have you ever been on social media and an ad comes up that is going to solve all of your problems magically.* And it is really magical because it’s like it was just in your head thinking alongside you because you just had this thought about, “God, I wish I had a [insert shiny object here].” And then all of a sudden, there’s an ad for it. — Jen
* Sidebar: it's actually not magical. It's targeting based on search, but I digress. ... this episode is about pausing before buying that new thing you really don't need to solve your business problems. Learn more about focusing on top business priorities.
