Steve Johnson recently had an uncomfortable realization - he was making the exact mistake he helped his clients avoid.
His own business relied entirely on word-of-mouth referrals, with no clear path for prospects to engage before jumping into a high-stakes sales call.
In this candid conversation, Steve breaks down why this common approach fails and shares the strategic shifts that transformed his results. Drawing from 20+ years scaling companies from startup to pre-IPO, he reveals:
Steve also discusses his framework for helping CEOs gain clarity, energy and momentum in their sales process - without getting stuck in complexity.
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