Description

In this week’s episode, we are going to be talking all about launching an online product. Due to what we have all experienced in the world lately, lots of people are starting to think about how they could take their business more online, which means you can work anywhere, at any time. I want to help you by giving you all the tips I have learnt from having an online business and the things you need to do to get started. 

KEY TAKEAWAYS COVERED IN THE PODCAST

• The knowledge industry is anyone who can teach or serve from the topic they know and understand.
• Online products in the knowledge industry include; masterminds, coaching programmes, memberships and courses.
• If you sell a product right now, can you now teach it?
• The knowledge industry has opened up and we can now learn anything from anywhere.
• There is huge potential for you to earn money from selling what you know.
• No matter what you offer, it needs to be transformative.
• Understand who your ideal customer is and who would need support, so you know who you are talking to.
• There are many ways to deliver an online product and you may need to use some third party websites/platforms.
• Don’t try and do too much – we are all sort on time so too much content isn’t always the best way.
• Breakdown how your product or service comes together so you are clear on what your customers/members actually get.
• Look at who else is offering a similar product or service to you – do not get disheartened by this, just use it as research.
• Don’t take one person’s word for it – ask lots of people for their opinion.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

This is not a “get rich quick” option. Creating and selling your online product takes a lot of work and there are lots of things to think about, but it is so worth it.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Online Products in the Knowledge Industry 04:30
• Can You Teach Your Product or Service? 05:21
• What Transformation Can You Offer? 07:37
• Who is Your Ideal Customer? 09:49
• How Are You Going To Deliver Your Online Product? 11:44
• Research 18:19

Transcript below

Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Thank you. Thank you. Thank you for joining me as always as I'm recording these episodes.

Cause I'm doing I'm batching some episodes at the moment. I've just had a lovely message into my inbox saying how much someone loves the podcast. And honestly, it makes my day. It literally makes every single thing I do worth it because I just love the thought that you're out there listening to this right now and you're getting something from it.

So if you're sat there and you've never DM me, or you've never tagged me into an Instastory, or if you've never gone and reviewed the podcast, then I urge you, please, please do so I really, really do appreciate it. Okay. So today's episode, we're going to be talking about launching an online product, and there's a couple of reasons why I want to talk about this.

One of the main ones is because obviously while I'm recording this, we are still in some elements of lockdown. And, uh, the pandemic is still very much around. And obviously that has had a massive, massive difference to our lives and our businesses. And during the lockdown, you might have really quickly jumped into action and taken elements of your business online.

You might have followed and not done anything with the business and the business that you run today that you've reopened hopefully by now, if you've had to fill out or if you have to close, if it's physical shop, you might be looking at, okay, "What if this happens again? How am I going to protect myself from this...