KEY TAKEAWAYS COVERED IN THE PODCAST
- Practice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always.
- Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once.
- If you’re going to post videos on YouTube, start by answering your audience’s questions. They are looking for answers!
- To make video and YouTube work for you, you must be consistent.
- YouTube’s algorithm makes consistency critical to your success. Over time, the platform will tell you what works and what doesn’t. Follow their lead.
- Create themes in your videos and give viewers the option to subscribe or watch another video. Only publish one video a month that involves a lead magnet or upsell for growing your email list instead of trying to do this with every video. This balance will ensure you’ll succeed and gain new leads.
- Plan ahead and batch process your videos. This is the key to staying on top of things on YouTube.
- You don’t want to be just like everyone else. Add your own style and stay true to yourself. Your vibe attracts your tribe. You can use influencers as inspiration, but don’t copy.
- Check and watch your analytics. Don’t compare yourself to others. Instead, compare yourself to your earlier self. Are you improving and growing?
- Don’t focus on being an overnight success. Social media and YouTube take time and hard work. Focus and keep going! It will pay off.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Hit “record” and go. Forget all of the excuses you use to keep yourself from publishing. You must go through the bad to get to the good. Even if your first videos are terrible, they will still resonate with someone. Don’t focus on the failure; instead, focus on making it fun. Everything else will follow.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
- Pat Flynn’s jumpstart into entrepreneurship – 07:00
- A game-changing platform – 17:54
- Does Pat have a miracle morning? – 22:57
- All about YouTube success – 28:54
- Don’t worry about the numbers – 47:42
- One tip to rule them all – 49:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE
Transcript below
Hello, and a really warm welcome to episode 28 of the Social Media Marketing Made Simple Podcast, and I am your host Teresa Heath-Wareing. I am so excited for today I can't tell you. I've been waiting some quite time to finally get around to interviewing people, which was intentional, because I wanted to work on the podcast on my own and know that I knew what I was doing, and that I got all the systems in place, and everything was working well before I went out to the world to ask people to come onto the podcast.
And today is my first interview and it's so good, I mean, so good. I'm not saying that I'm a really good interviewer, by the way, this isn't some uber confidence thing, but the person who I've interviewed is such a good guest on the podcast that I...
