Today’s episode of the podcast is a solo episode all about ways you can launch your products and services in 2023!
In this episode I take you through the launches that I have done in the past and how effective they were, and I also talk to you about what is coming up for this year too.
As always, I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media.
If you are thinking about launching, doing what feels the nicest is the key! Think about what you like to do and how you like to show up, because those are the things that will work best for you.
Hello and welcome to this week's episode of the podcast. How are you doing? Okay. As we are in the new year, you might be thinking to yourself, How am I gonna show up this year? How am I going to launch my products and services? How am I gonna make a fuss of them? So I wanted to talk about launching. Now, traditionally, I would say that online businesses that sell like courses or memberships or masterclasses or masterminds or coaching programs, tend to do launches more than say maybe a physical product.
But I do think that some of the things, even if you don't have the online business side. I do think you're still gonna get quite a bit from this because I'm gonna take you through the launches that I have done last year and the years before, and I'm gonna talk to you about how effective they were, and I'm gonna talk to you about what is coming up for this year and what sort of things am I thinking about doing.
Okay, so let's jump in with what I have done so far. Now there's pretty much no launch I haven't done so, I've done challenges and webinars and workshops and boot camps and open houses. I've done longer launches where it's been over seven to eight days. I've done short launches where it's literally just been one webinar.
I've done multiple webinars of the same thing. I've done loads of different ways of launching, and it's really hard to sort of say, actually, you know, I can compare them all fairly cuz I can't, because they were for different things and different effort went into them. Let me talk about what I did last year.
I did a challenge last year. I did a five day email challenge, which I have done previously to promote Build My List. So if you are not sure, I have a course call Build My List that literally takes you step by step through the entire process of creating a lead magnet. And also the tech side of it as well.
And then it includes things like onboarding emails and ideas of what you can email them. And lots and lots of good stuff and it has a huge success rate. But I did a five day challenge, which I've done before and has been successful before. However, this time not quite so successful. What was super interesting is the challenge is meant to introduce you to each step of building your list.
So for instance, day one would be like, How'd you come up with your perfect customer. Now, obviously that's a lot of work coming up with your ideal customer, but I give people a kind of thing that they can do. So the challenge is definitely something where they can come away and have stuff done. And when you are launching anything, if you're doing any of these kind of things, I think that's really, really important that you give your audience something to take away whether they buy...
