KEY TAKEAWAYS COVERED IN THE PODCAST
- Becoming an entrepreneur often takes work. If you’ve fallen into your own business and need help owning your new entrepreneurial endeavor, that’s totally ok.
- A coach is a brilliant investment to help you work on you as an entrepreneur.
- The imposter syndrome is real for all entrepreneurs. “Who the heck am I to do this?” is a common question and a barrier to break through. Flip the script on this and ask, “Who am I not to do this?”
- Facebook Ads are still the most cost effective and efficient social media advertising platform available today.
- A successful Facebook Ad requires you to know your audience, to understand your offer, to create the right copy, to choose the right image, and more. You need to know the fundamentals of marketing!
- If you’re just starting out in Facebook Advertising, start with just $10 a day for 7 days. Test it, see how it works. Then run another one for $10 a day for 7 days. Compare those results. Keep testing until you find something that connects, then put money into it.
- You need to remember the full funnel tied to your ad. Remember to think all the way through your funnel to ensure the messaging remains consistent throughout. This consistency is what is necessary if you want higher conversion rates.
- When you’re going for a conversion-based campaign, the algorithm wants you to go after a larger reach.
- You need to allow your ads to run for at least 3 days for the algorithm to figure out your ad. This is part of the “learning phase.”
- To be in this space, showing up on camera is important. And being consistent is important.
- Anxiety is a real thing when showing up on camera, and even when running your own business. It takes a lot of work to keep it under control!
- Remember that what you’re doing is offer help to those who need it. Use that focus to put your ego in check and keep perfectionism at bay.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Paid advertising is an art. You don’t need to start out with a lot of money, but you do need to test it and commit to it. Those who commit are the ones who succeed. And remember that commitment doesn’t require perfection. All you need to do is commit and follow through on a consistent basis. Get your stuff out there!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
- A bit about Rick’s path to online advertising – 06:40
- The accidental entrepreneur – 14:23
- Why Facebook Ads is the right thing right now for Rick – 18:37
- What most people get wrong in Facebook Ads – 21:16
- You can advertise on Facebook for very little money up front – 25:37
- The best part of Facebook Ads – 30:00
- Facebook Ads are part of a larger process – 35:13
- Facebook’s AI: “The Learning Phase” – 41:32
- Perfectionism, life on camera, and more – 45:15
- Getting personal is hard, but worthwhile – 55:16
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE
Transcript below
Hello, and a super-warm welcome to this week's episode of the podcast. I hope wherever you are in the world, you are having a great week. Actually, saying that has reminded me ... Because, this week, I was talking to one of my listeners on Facebook Messenger, and she was asking me whether I knew what kind of split I had between the UK and America.
And I wasn't sure, because actually I wasn't sure where I could find that kind of information.
