KEY TAKEAWAYS COVERED IN THE PODCAST
- There are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time.
- Growing your business will either take time or money and you need to decide which one is more valuable to you.
- Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed to be effective.
- When you first get started with Facebook Ads it’s important you take the time to experiment. You won’t know what is going to work and what isn’t so you need to set aside some budget to cover this.
- A boosted post is the simplest way to create an ad on Facebook, however, it doesn’t mean you should use it. As it is a simple way to create an ad, you’re not getting access to all of the features you would get if you were using Ads Manager.
- Choose the objective that matches the outcome you want from your ad. Whether it’s likes, followers or conversions.
- Run campaigns alongside one another to test what works best.
- Think about what you’re asking people to do in your ad. If you’re asking someone to book an appointment or pick up the phone straight from your ad, chances are it’s not going to be successful. You need to warm people up first.
- In order to understand how your ads are performing, you need to take the time to learn as much as you can about Facebook Ads. Even if you’re outsourcing your ads to a professional, the more you know the better.
- There is a Facebook Support chat that you can use if you’re struggling.
- From February 2020, Campaign Budget Optimisation is going to be mandatory for all Facebook Ad accounts. If you’re worried, start getting used to it now and find what does and doesn’t work for you.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Your ideal audience are probably on Facebook and they are telling Facebook EVERYTHING. This is something you definitely need to be tapping into as a brand.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
- Introducing Liz – 04:58
- Why Should You Advertise on Facebook? – 08:20
- Getting Started with Facebook Ads - 16:11
- Should You Be Using the Facebook Boost Button? - 19:20
- Picking Your Objective - 23:20
- Should You Do Facebook Ads Training? - 33:18
- Getting Your Ads Accepted – 40:00
- Campaign Budget Optimisation and Dynamic Creative – 42:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE
Join My Masterclass
Facebook Blueprint Programme
Liz Facebook Course
Liz Melville Website
Liz Melville Instagram
Liz Melville Facebook
Transcript below
Good morning and welcome to this week's episode of the podcast, how are you? I'm having a slightly stressful morning, it's got to be said. I'm trying to send some videos to an event that wanted me to speak, anyway, as it happened I wasn't able to go and speak in person, so I've done some videos for them which is really cool actually. Really excited about the fact that I still have a presence there and they can still see me although I'm not technically there.
However, you know when the world of technology is trying to work against you and basically destroy your life, that's how I feel right now because I'm trying to upload these videos and they are not going. They're just taking forever and I've made them smaller and I've stopped everything on the computer and I've turned the computer off and I restarted the internet and honestly, things like this really wind me up and I have to remind myself to be calm and it is what it is and I can't change it but it's just so frustrating this very modern world we live in that some things just aren't exactly as they need to be.
So, anyway, my little run over for now, this week we've got an interview with the lovely...
