KEY TAKEAWAYS COVERED IN THE PODCAST
- Whilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time.
- Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the information you need presented to you visually.
- When you create a new piece of content you should pin it straight away to your most relevant board, that way, Pinterest will know that it’s your content.
- If you repin something you have already pinned, try changing the description to increase your chances of it being seen. You can do this manually or using Tailwind interval pinning (a scheduling tool for Pinterest).
- Pin every single day and not in a flurry – using a scheduling tool will help with this. Tailwind will be able to suggest the best times for you to pin, based on when your followers are online.
- The ideal size for a Pinterest image is 600 x 900. Don’t give too much away in your infographic or image, otherwise people won’t click through. Ensure it’s a clear, high quality image.
- When it comes to Pinterest, the best kind of engagement you can have is someone saving your pin.
- Promoted Pins on Pinterest are a lot more simple than Facebook Ads and when people save your promoted pin, it can lead to further repins and traffic to your site.
- If you have never used Pinterest for business before, you may need to start a new account if you want your engagement rate from the start.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
There is very little negativity on Pinterest, so it’s a great place to find motivation and Inspiration. Above all else, that’s what people enjoy most about using the app.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
- Introducing Alisa – 06:15
- The Beauty of Pinterest – 11:10
- What is Pinterest and Why Should You Use It? - 14:10
- Using Keywords on Pinterest - 18:30
- How To Use Pinterest As a Business - 23:15
- The Importance of a Pinterest Image - 29:40
- Engagement and Pinterest: How Do You Do It? – 35:20
- Using Promoted Pins On Pinterest - 43:40
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE
Transcript below
Hello and welcome back to the podcast. How has your week been? I hope your January's going well. Is it still January? Let me think. Sorry, I had to look at my calendar then to see if whether we were still in January. I know that sounds completely crazy, but obviously I record the podcast early as in I batch content. So it's actually only the 11th of January when I'm recording this. So I hope you're having a wonderful rest of your January and I hope you've got it off to a great start.
For me, January is all about taking action. Setting me ready for the rest of the year and making sure that those things that I want to achieve this year, I am working on every single day. And actually, even though this podcast isn't about this, I just want to touch on that a minute. Because I never used to do that. I used to have these things written down and be like, "Okay I want to achieve this this year." And I did that last year. So imagine going back to January 2018. I sat there and went, "Right, this year I'm going to do this and this and this." And do you know what? I didn't do them. And I didn't even work towards doing...
