This week’s podcast is all about taking your business online. I thought this would be a good topic for two reasons; Firstly, where we are right now during this pandemic means a lot of people can’t do their everyday business. Secondly, I think a lot of people are realising that they need a bigger presence online, whether they sell online or not. We will be covering the key things you need to be doing to have an online business.
KEY TAKEAWAYS COVERED IN THE PODCAST
- If you can take your business online, it is a good way to keep income coming in during this time.
- If you can’t take your business online, can you teach it?
- Even if you can’t make money from your business right now, you can still create content.
- Keep people engaged on your social media platforms and stay on their radar.
- Give people something that they need right now through your marketing.
- You need to set up an online presence where people can find you (If you don’t already).
- There are lots of options for creating an online presence, including social media, website, landing page, sales page or a checkout page.
- You need to be consistent with your content.
- If you have the energy, use this time to get the things you never normally get chance to done or have been putting off.
- Content ideas – Blog Posts, Social Media Posts, Record Podcasts/Videos.
- Your customers/clients will come back when this is all over but they do need your help doing it themselves right now.
- Giving free advice/hints and tips will keep you in front of your audience ready for when you are up and running again.
- You need to be building your email list from today! Check out my previous episodes on building your email list using a lead magnet.
- You will need some kind of system to help you deliver your online business.
- If you offer something that can make a difference or solve a problem to your customers/clients and charged for it before then of course you should be charging for it during this time.
- Giving something away for free doesn’t always do you or the person receiving it a massive favour – when there is no investment, they are not invested.
- If you give someone something for free, they will never want to pay for it!
- You can tweak and change your offer during this time – such as a discounted rate or a shortened time offer.
- Think about coming from serving, not selling. If you have something out there that can make a difference and solve a problem, it is not wrong to try to sell it.
- We need to keep the economy moving right now.
- Ideas of how to make money right now - Sell tickets to a raffle for your services when things are back to normal, start a waitlist for your clients – ask for a deposit to secure your place, sell a product.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Just because you can’t work in your business as normal right now, does not mean you need to stop marketing and earning an income. This isn’t going to last forever, so we just need to adapt the best we can right now to do what is best for our businesses and come out the other side of all of this!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
- Can you take your offline business online? - 03:00
- Ideas for businesses that can’t be taken online - 05:16
- Setting up your online presence - 07:58
- Content Ideas - 09:04
- Building your email list - 11:55
- Technology - 13:30
- Should I sell right now? - 15:29
- Ideas of things you can do to make money right now - 22:21
Transcript below
Hello and a really warm welcome to this week's episode of the podcast. How are you doing? How are you managing still during this time? So as I'm recording this, we have been in lockdown about four, this is our fourth week and...
