Description

KEY TAKEAWAYS COVERED IN THE PODCAST

• Facebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts.
• A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search.
• A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support around a specific topic.
• The biggest reasons you would want a Facebook Page: You want to run Facebook ads, you want to gain greater insight into the analytics of your posts, and you want to drive traffic to your website (or take some other action).
• The biggest reasons you would want a Facebook Group: You want to be part of a community, you want to have greater collaboration with your audience, you want to choose who is part of your community, and you want your audience to see your posts more often.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Not all Facebook Pages can be turned into Facebook Groups. Realize that Pages and Groups have different purposes and offer different opportunities.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• A primer on Facebook Pages – 02:11
• Insight on Facebook Groups – 03:21
• Tips on how to invite people to a Facebook Group the right way – 04:14
• Pros and cons of having a Facebook Page – 05:38
• Pros and cons of having a Facebook Group – 08:40
• A parting word about numbers – 13:23

LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

• Facebook’s tips on setting up a Facebook Page
• Facebook’s tips on setting up a Facebook Group

Transcript below

Well, hello there and a really warm welcome to episode 13 of the Social Media Marketing Made Simple Podcast. I'm your host Teresa. As always, I am here and ready to share with you some great social media and marketing tips, tools and tricks. A few weeks ago, I asked my followers on Twitter to give me some suggestions about what they might want me to talk about on the podcast. Actually coming up with content can be really, really difficult.

I know that social media is a huge subject and maybe that's half the problem because there is so much I can talk about and so much that I can deep delve into that sometimes like a lot of things in business it gets completely overwhelming and you think to yourself, "I don't even know where to start." Like I said, I went to some followers on Twitter and I asked them, "What would you like me to talk about?" One of my followers, Sam Warner, came back to me and said that she would like me to look at Facebook groups versus Facebook pages. For you, Sam, and my other listeners, that's what I'm doing this week.

Let's dive in. After another recent algorithm change and by algorithm I basically mean the set of rules that Facebook use to decide who sees your post, it's becoming even more increasingly difficult in order to get people to see your post from a Facebook page. Business owners, entrepreneurs, marketers have been left wondering is it worth doing a page at all or should I really look at moving our page over to a group.

If that's you, then don't worry, I've got you. Today I'm going to walk you through what a Facebook page is, what a Facebook group is, the main differences, and then what the benefits are of both of those things, so that at the end of this podcast you can decide whether you think you need a Facebook group or a Facebook page or both.

A primer on Facebook Pages

Let's start by quickly explaining what a Facebook page is. This is probably the thing you're most familiar with. As most businesses...