Today’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them.
KEY TAKEAWAYS COVERED IN THE PODCAST
- Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place.
- You have to know who you are targeting for your ads to work properly.
- LinkedIn ads target people based on who they are such as their job roles or industry – which is why they are best for B2B.
- LinkedIn is great if you want to target a niche professional at scale.
- LinkedIn is a more expensive platform to advertise on.
- The minimum spend for LinkedIn Ads is around $10 per day but you will likely need more than this for really driving traffic. You can expect to pay around $8-$10 per click.
- Be really specific with your audience you are targeting on LinkedIn.
- Types of LinkedIn Ads - Sponsored content, sponsored email, conversation ads, dynamic ads (desktop ads) and text ads (desktop only).
- Start with sponsored content ads using lead forms if you are new to LinkedIn.
- You can be professional and personal on LinkedIn – personal content can cut through the noise and get your personality across.
- The best way to get started is to advertise a lead magnet with a sponsored content ad and lead form.
- You can only advertise from a company page on LinkedIn.
- Business pages on LinkedIn are good from an SEO perspective and tend to come up higher in search results.
- Have some recent updates on your business page before advertising but you don’t need to worry about posting too much.
- Only your followers see your content on your business page so keep it up-to-date but more people are likely to see your content on your personal page.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
LinkedIn Ads enable you to really target specific groups of people, so you don’t need to target a huge audience like you would on Facebook.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
- An introduction to Anthony 04:53
- Are LinkedIn Ads more technical? 06:50
- The power of LinkedIn Ads 09:22
- The cost of LinkedIn Ads 13:40
- Are you ready for LinkedIn Ads? 15:23
- Common LinkedIn Ads mistakes 20:45
- Different types of LinkedIn Ads 22:32
- LinkedIn content 27:14
- Getting started with LinkedIn Ads 29:27
- Do I need a business page on LinkedIn? 36:28
CHECK ANTHONY OUT:
Website
LinkedIn
RESOURCES MENTIONED:
Create Your Dream Business Bootcamp
Transcript
Hello and welcome to this week's episode of the podcast. How are you doing? So this week got an interview all about LinkedIn advertising. I'll get to that in a minute. However, before we do that. I just want to tell you that I've bought the bootcamp back. So back in, I said like, May, May, April time. I did a five day bootcamp called Create Your Dream Business Bootcamp.
It was so good. It was basically, it has three workshops and those workshops are aimed around knowing, you know, what do you want your business to look like? How you structure it to get to that sort of business and then your mindset around it. It includes things...
