Description

Today’s episode of the podcast is an interview with Miriam Schulman who is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists develop their skills, tap into their creativity, and grow thriving art businesses. We talk all about how you can market yourself and turning your passion into profit!

KEY TAKEAWAYS COVERED IN THE PODCAST

• You don’t need thousands of clients – you need to sell to the high end of the market.
• Start with your goal/destination in mind.
• You need to have a signature style to be able to market yourself.
• Cheaper does not mean it is easier to sell! People are looking for value.
• The 5-part Passion to Profit framework:
• Production – making sure you have the capacity to produce assets
• Pricing – how much will you charge and will it work?
• Prospecting – start telling everyone who you are and what you do and own it!
• Promotion – getting prospects and getting sales
• Productivity – your system for making it all work
• The first part of promotion is to get attention, the second part is getting sales through building relationships.
• Write down your goals – when you imagine, you use the creative part of your brain and when you write it down it uses the logical side of your brain.
• Setting goals enables you to be more realistic.
• We have to help our team manage their time as well – we need to know when they are working on projects.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Just because something is cheaper, does not mean it is easier to market and sell!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

·

• An introduction to Miriam 04:29
• Finding your market 17:35
• 5-Part Passion to Profit Framework 18:41
• Setting goals for your business 30:38
• Taking your business online 37:07
• Miriam’s new book 41:20

CHECK MIRIAM OUT:

Website

Facebook

Instagram

The Inspiration Place

Transcript

Firstly, I'd like to start by wishing you a very, very Merry Christmas. Now, and I'm a little bit late. It was a couple of days ago, but I wanted to take the chance to hope that you had a lovely, lovely time with your family and friends. And you got to celebrate, you got to take time off. You've got to relax and you've got to remember what all this hard work all year round was for. So I'm really hoping that you've had a lovely, lovely break. And also, if you are listening to this at the time it comes out, then I hope you've got exciting plans for new year. Have to say I'm not big new year fan if I'm honest. We tend to stay at home with a bottle of fares or seven and yeah, just watch a bit of TV.

Just, it's not really my thing. It's not really my thing. Then my husband did try and convince me that we should go to LA this year for like four days, which I quickly assured him I was not up to doing because I'm very tired. Okay. So before I get started today's interview, which is awesome. It's with Miriam who is so much fun and talks about lots of good things, including her five step passion to profit framework.

Teresa: I want to just give you a heads up of something that might be happening soon. I have been going through the process of a rebrand, and also looking at my names of everything,...