Description

This week’s episode is a solo episode, focussing on why social media isn’t working for you. Having worked in the crazy world of social media for a number of years, I have seen so many tips and tricks being passed around that may not necessarily help your business grow. Social media is something everyone feels like they have to do it and as the results are often disappointing, it’s important to know where you might be going wrong.

KEY TAKEAWAYS COVERED IN THE PODCAST

• When it comes to networking, the chances of getting a customer on day one is pretty slim. You have to build a relationship and nurture it before they may come to you for your services. With social media, you skip this ‘relationship building’ section. You post and instantly expect customers.
• At some point, someone will start listening to you and wanting to see more. It will take time, so have patience.
• You need to know your customer avatar before you can think about posting on social media. If you’re targeting the wrong people with your posts, you’re not going to attract the right customer.
• Using your social media to sell, sell, sell is a bad idea. You also need to entertain and add value.
• Ensuring you’re not posting dull content is important, yet difficult. If someone comes to your account and sees terrible photos and lazy captions, they’re probably not going to follow you.
• You need to think about whether you’re posting what your customers want to see or what you want to say.
• Sometimes you do have to post ‘tick in the box’ content.
• Only do what you can manage and build your consistency level for yourself.
• Don’t sign up to every platform. You need to choose the platforms your customers as most likely going to be on.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Although you may feel as though people are much further ahead of you when it comes to social media, it’s important to think about where you are and how important it is to you. For some, it comes easier and much more naturally and that’s okay.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Reason #1: People Expect Results Too Fast – 09:00
• Reason #2: You Don’t Know Who You’re Talking Too – 14:40
• Reason #3: Don’t Continually Use Social Media to Sell - 17:58
• Reason #4: Your Social Media Might Not Be That Interested - 20:30
• Reason #5: You’re Not Being Consistent – 25:09

Transcript below

Hello. Hello. Welcome to this week's episode of the podcast. How are you? You know it's funny when I do the intros because when Biz Paul interviewed Paul and I for episode 100, he said that he wanted to get a hello and a really warm welcome to this week's episode cause apparently I say that all the time. So I think basically now unconsciously I try really hard not to say it but anyway, so today started off weird cause I was pretty conscious of it and doing a full few hours of podcast batching today and I'm having real trouble speaking. Do you ever get like that where your brain just does not kick into gear with your mouth, which is really difficult for someone like me who basically has my whole business based on the fact that I talk so much. So yeah, it's a bit kind of like awkward and I keep them to stop the podcast recording to delete something stupid that I've just said or delete a kind of massive gap of, I don't know what I'm talking about right now.

So anyway, fingers crossed the eyes start getting into the flow a little bit cause it does take time. It takes, I don't know, probably a good sort of 20 minutes to get into the habit of recording a podcast. So I tend to do like an intro and outro to a guest one and then I record a solo one. Then if I get chance I do another guest one and another solar one and there's kind of four in the bag at once, which is ACE. But like I said, it takes a little...