Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings.
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I give you actionable advice on utilizing free link checker tools to identify and rectify these errors. I share my experience with a particular tool, revealing a disheartening number of broken links on his site. However, he also highlights the positive aspect of easily fixing these issues through a user-friendly interface. Podcasters can enhance their brand reputation by prioritizing link maintenance, improving user experience, and driving more traffic to their shows. This episode serves as a wake-up call for podcasters to take charge of their web presence and ensure their digital footprint is as polished as their audio content.
As someone who has published content on the Internet, one of my biggest issues is companies I talked to twenty years ago have gone out of business. The other one is fat fingers :)
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Sitechecker Pro Free Link Checker (as it's part of the 14-day trial)
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