Description

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Brad Smith, Partners Club sponsor and Senior Director of Sales at D&L Press/Author2Market, a top-performing book manufacturing company.

You've written you're book.... now what?

Richard and Brad discuss best practices for using your book to 10x your lead flow and increase conversions of unconverted leads.

In this episode, you will discover:

• How to shock and awe potential new clients through the use of a book
• The secret to acquiring meetings with new referral partners with ease
• The power of using a book to create a referral development program
• The #1 way to add fuel to any group presentation

Time Codes:

00:00 - Introduction from Richard James

03:08 - Brad Smith Introduction

07:27 - Why Write a Book?

10:38 - Create a Cover

12:56 - Insist On a Call to Action

16:42 - Test Your Tracking

20:08 - Print a Proof

21:04 - Order a Small Batch

22:22 - Start Marketing

25:06 - Don't Assume Writing and Printing Your Book is Enough!

26:56 - Press Release

29:52 - Send to Your List

36:38 - Create 3D Image

37:37 - Book Signing

40:20 - Existing Advertising

42:52 - Create Micro Content

44:44 - Promote on Amazon

45:26 - Use to Launch R.F.D.

47:10 - How to Connect with Brad Smith

50:39 - Episode Concludes